Social Media Content Creator
- Aqueduct (Ozone Park), New York
- Marketing
- Regular Full Time
Title: Social Media Content Creator
Employee Status: Regular Full Time
Work From Home Option: Hybrid - 2 Days/Week (40% Remote)
FLSA Status: Exempt
Job Overview:
The Social Media Content Creator is responsible for ideating, creating, and executing engaging content across NYRA’s social media platforms, including Instagram, YouTube, Facebook, X, Bluesky and TikTok. This role requires a deep understanding of social media trends and the ability to produce high-quality, platform-specific content, particularly short-form video such as Reels, TikToks, and YouTube Shorts.
The ideal candidate will be a creative storyteller with strong video production and editing skills, capable of capturing compelling moments from live racing events, behind-the-scenes access, and fan engagement opportunities. They will play a key role in expanding NYRA’s social presence by staying ahead of trends, researching competitors, and developing innovative content ideas that resonate with racing fans and new audiences alike.
This role works closely with the Senior Manager of Social Media and Content Strategy, as well as the broader Marketing team, to ensure content aligns with brand goals and enhances community engagement.
Essential Functions:
The Social Media Content Creator is responsible for ideating, creating, and executing engaging content across NYRA’s social media platforms, including Instagram, YouTube, Facebook, X, Bluesky and TikTok. This role requires a deep understanding of social media trends and the ability to produce high-quality, platform-specific content, particularly short-form video such as Reels, TikToks, and YouTube Shorts.
The ideal candidate will be a creative storyteller with strong video production and editing skills, capable of capturing compelling moments from live racing events, behind-the-scenes access, and fan engagement opportunities. They will play a key role in expanding NYRA’s social presence by staying ahead of trends, researching competitors, and developing innovative content ideas that resonate with racing fans and new audiences alike.
This role works closely with the Senior Manager of Social Media and Content Strategy, as well as the broader Marketing team, to ensure content aligns with brand goals and enhances community engagement.
Qualifications:
Education (minimum): Bachelor’s Degree
Experience: 3-5 years’ experience in social media marketing
Other Requirements: Preferred but not required experience with Photoshop, Illustrator and Social Media photography experience. Knowledge of horse racing and pari-mutuel wagering a plus
Summary of Physical Requirements and Work Environment:
Travel Requirements- FREQUENCY
-To Belmont
0-15%
-To Saratoga
15-25% - Will Require to live for 8-9 weeks in Saratoga during the race meet.
During the Saratoga Meet your schedule will be Wednesday - Sunday.
Pay Range / Salary: $67k - $72k
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493156 Aqueduct (Ozone Park) New York United States Aqueduct Road, Aqueduct (Ozone Park), New York, United States Finance Finance/Accounting Regular Full TimeNYRA Competencies:
Elevates Everyone’s Experience through meaningful interactions and communication. And, by treating each other with respect and consistently displaying value and appreciation for the contributions of others.
Advances a Culture of Safety and Integrity by acting in the organization’s best interest, adhering to all policies, and upholding ethical standards.
Innovates and adapts by seeking feedback to improve performance, introducing new ideas and solutions to advance the organization.
Shows Pride of Ownership by being accountable for your role and responsibilities, mentoring colleagues, maintaining transparency in all interactions, and sharing your success with everyone involved.
Achieves Excellence by delivering your best effort, demonstrating exceptional leadership attributes, and persevering through challenges.
About Us:
With a lineage of nearly 150 years, The New York Racing Association (NYRA) serves as the cornerstone of New York State's thoroughbred industry at three major tracks (Aqueduct Racetrack, Belmont Park, and Saratoga Race Course). The industry contributes more than $3 billion annually to its urban, suburban, and rural economy. NYRA also offers a variety of exciting career opportunities – on and off the track. From Finance to Facilities, Turf to Technology, in all departments we are stewards of our sport. Join our talented team of professionals.
NYRA is committed to equal employment opportunity and to compliance with federal, state, and local anti - discrimination laws. NYRA values diversity and complies with New York State and New York City law, which prohibits discrimination and harassment against any employee, applicant for employment, or intern based on race, age, color, religion, sex (including pregnancy, childbirth or related medical conditions, gender identity / expression and transgender status), national origin or ancestry, citizenship, physical or mental disability, genetic information (including predisposing genetic characteristics), age (18-years-of-age & up), veteran status, military status, sexual orientation, marital status, familial status, caregiver status, partnership status, unemployment status, certain arrest or conviction records and domestic or sexual violence victim status. NYRA does not tolerate discrimination or harassment based on an employee’s membership in one or more of these protected categories, an employee’s known relationship or association with a member of one or more of these protected categories, or any other characteristic protected by applicable federal, state, or local law.
Visit us at NYRA.com to learn more!
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The New York Racing Association, Inc. (NYRA) holds the exclusive franchise to conduct thoroughbred racing at Aqueduct Racetrack, Belmont Park and Saratoga Race Course. NYRA tracks are the cornerstone of New York State’s horse racing industry, which is responsible for 19,000 jobs and more than $3 billion in annual economic impact.
